Aspen Design Conference Poster

Title: "Aspen Design Conference" poster
Date: 1982
Artist: Paul Rand
Design Movement: International Style

Paul Rand was a great graphic designer and artist who is probably best know for his work and development in company logos. He helped establish many corporate identities including IBM, UPS, and ABC. The simplicity in is work is one of the important factors of his success. This poster for example, it catches my eyes almost more than anything else he has done, yet it is still very elementary and simple (bust still extremely creative). The color choice and the circular design elements are very interesting, the contrast between the two "eyes" at the top capture your attention for a long time.